The British TV licence fee money is, all told, put to fine use, if the UKers amongst you don't mind me saying so. Take the BBC's promo film for their Winter Olympic coverage, rightly praised by Joy in Mudville:
Good and all as it is, it still doesn't match its counterpart for the 2008 Summer games, made by Jamie Hewlett and Damon Albarn from Gorillaz:
I've just watched that for the first time in a year and a half, and it's once again put a smile on my face. What's more, all this gives me hope that Auntie Beeb might come up with something stunning to promote the World Cup. I'm looking into the future ... I see ... George's crosses ... lots of George's crosses ... three lions ... a red jersey ... a close-up of Ashley Cole's face ...